The Challenge

Founder and former co-worker Chris McCroskey tasked me with creating a complete corporate identity for his software development shop, from the initial logo and brand style guides to the website, business cards, presentation templates, apparel and more.

The Solution

Taking inspiration from the American West, Cattle Brands and the ancient Oroborus symbol we developed The Loop, a visual representation of the companies philosphy of iteration and collaboration.

Sketch Explorations

Initial sketchbook work exploring different marks, styles and concepts.

The Brand

The final mark and logo lockup.


The brand in use.

Website & Promotional Design

Matthew is one of the most talented and professional designers I have worked with. He delivers on time with great work. I have worked with Matthew for two years and highly recommend him to anyone looking for a talented designer.
Chris McCroskey

Founder, Idea Loop

Let's talk shop.

Let's talk shop.