This fully illustrated logo for Go-Rilla Movement is another piece I got to really run wild with. From the initial pitch of “Bad-ass Sergeant Gorilla Crushing some Chains” I knew it was going to be a fun project with an awesome payoff.

Illustrated logo for Go-Rilla Movement and Performance Training

One of the joys of working with start-ups is they’re typically more willing to let you trust your instincts and push the envelope past what a more corporate-minded client might be comfortable with. That trust is what builds the best sort of designer/client relationship, and I think it really shows in the work.